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Protel, established in 1989 during the historic fall of the Berlin Wall, symbolizing global unity, began as a modest intermediary within Turkey's technology landscape. At that time, faxes were considered cutting-edge and the Internet was merely a distant aspiration. Fast forward to today, Protel has evolved into much more than just a facilitator between international tech giants and Turkey's thriving hospitality sector. It has become an influential force with worldwide impact. From its humble origins utilizing traditional tools such as pencils and paper to trailblazing its own software solutions, Protel has cemented itself as an indispensable ingredient in the industry. Continuously forging connections and driving innovation, Protel remains committed to tearing down barriers that hinder progress.

Our company is seeking an experienced Marketing Manager with leadership and expertise. The ideal candidate should have a solid background in the technology sector and B2B marketing, showcasing strong leadership skills for team management, implementation of marketing strategies, and effective management of departmental operations.

The role is expected to ensure the effective, creative, and efficient implementation of the group company’s brand strategies and plans. This involves collaborating with internal teams and local agencies to increase sales and market share.

Key Responsibilities:

• Develop a vision and strategy for the brands with the head of marketing, sales and product owners on how marketing can best support growth, impact, and sustainability.
• Build scalable go-to-market strategy, increasing overall brand awareness in targeted regions, and drive lead-gen efforts to increase pipeline/revenue growth.
• Manage all marketing campaigns and marketing budget, advising how to maximize impact with our target audience.
• Work closely with the integrated agencies to support effective execution campaigns.
• Partner closely with Sales, Product, Support, Data Insights & CRM teams to further develop our offerings and capabilities.
• Evaluate the performance of all marketing activities (both online & offline) and take necessary actions.
• Effectively manage and coordinate marketing team members and evaluate team priorities.
• Develop and implement marketing strategies, overseeing marketing operations.
• Create, monitor, and evaluate the marketing budget.

 Qualifications:

• Bachelor’s degree in Marketing, Management, Economics, Advertising, Industrial Engineering, or a similar field. MBA is a plus.

• Minimum of 7 years of work experience, preferably in the technology industry, with expertise in B2B marketing.

• This role will report to the CMO; it requires ability to work independently and deliver with limited oversight.

• Strong leadership and organizational skills, with a minimum of 2 years of experience in team management.

• Collaboration, cross-functional working & multi-tasking skills, with fine presentation & reporting know-how.

• Fluency in English, both written and verbal.

• Digital marketing, B2B-focused content marketing, campaign management, event management, and business development experience are critical assets.

• Having an analytical mindset and ability to oversee issues from a comprehensive perspective.

• Ability to deliver SMART action plans according to department goals.

• Proficient in MS Office programs and experience in marketing automation tools.

• Familiarity with CRM processes and the ability to integrate them into business operations.

• Experience in creating, monitoring, and evaluating marketing budgets.

• Ability to provide tactical support to senior management and department executives.

What's in Protel for You?

• Focus on your professional growth; we've got everything else covered!
• Your wellbeing is our priority. We provide private healthcare insurance accepted by a vast number of hospitals across Turkey.
• Meal Support: Your lunch is on us! Plus, our meal card can be used in all supermarkets nationwide.
• Tech assistance: We equip you with cutting-edge computer technology and related hardware for optimal performance.
• Non-smokers Extra Leave: Upholding healthy lifestyles, we reward non-smoking staff members with an extra five leave days annually!
• Birthday Leave: Enjoy a day off to commemorate your special day.
• Education Support: Continuous learning enhances capability! We offer training budgets to facilitate ongoing professional development and learning opportunities for you.
• Onboarding Coach: To integrate you into the Protel culture, from day one of your recruitment process, you'll have a dedicated coach guiding and supporting you throughout.
• Educational Subscriptions Support: Enjoy free access to informative courses on renowned educational platforms such as Udemy and Pluralsight!
• English Language Proficiency Aid: Broaden your horizons! We are committed to enhancing your mastery of English.
• Premier Office Space: Our distinguished office situated in Esentepe, Istanbul, is conveniently proximate to all forms of transportation!
• Complimentary Beverages at Protel No. 8 Cafe: Enjoy filter coffee, Turkish coffee and tea on the house! For those with a distinct taste for various coffee brewing styles, our skilled barista offers an array of coffees.
• Fresh Breakfast Offerings at Protel No. 8 Restaurant: Start your day with a nutritious breakfast prepared by us! Lunch breaks see us relishing delightful home-prepared meals for that much-needed respite from work.
• Dress Code Norms: There are none! We appreciate you precisely as you present yourself!
• Recreational Area: Take some time off your regular work routine by engaging in table tennis matches or organizing foosball tournaments with your colleagues!